Logo & Stationery
am:pm fashion label
am:pm is a fashion label which caters to its clients in fashion at all times of the day.
We created this logotype that took form of the digital clock and turned the colon into analog clocks, further suggesting the importance of fashion 24/7. The colon like a digital clock separates the initials of the 2 designers. The colon is also used to show two separate analog clocks and indicates the different times of the day and further stresses the idea of how important fashion is at any time.