Brand Identity System
Desi Fotu House
This is a photography venture showcasing India and eventually doing online photo banking.
The task here was to create a logo and brand identity system that reflected in all its print materials and finally its website. The logo has a very Indian flavor with the use of Devanagiri script letters. The lens in the middle suggesting the click of a camera is iconic for photography. These treatments make the logo complete in its representation of an Indian photography venture.